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Marketing Communications Manager, Barney School

Position Details

Position Information

Position Title Marketing Communications Manager, Barney School
Employment Class Code E1
FLSA Classification Exempt
Reports to Director, Client and Integrated Marketing
Salary Grade G
Work Week 40 hours (minimum)
Position Summary

Assumes responsibility for overseeing the development and execution of an integrated, multi-channel marketing strategy that supports institutional priorities and promotes the college to prospective students, parents, alumni, donors, the campus community and the public. Performs all duties in full support of the University’s mission, understanding that the positive and effective execution of these duties are instrumental to the education of the University’s students.

Job Duties

This job description of the job is for identification and administrative purposes only. It is not intended to be a complete statement of all duties, which may be assigned by the supervisor according to varying needs.

Key Responsibility
Description of Key Responsibility

Manages all aspects of strategic marketing collateral development as directed by annual plans developed by the college and the Office of Marketing and Communication. Establishes, cultivates and effectively collaborates with internal and external constituencies in an effort to conduct research, identify photography and collect supporting assets for creation and update of recruitment publications, social media, e-communications and website content. *

Essential Duty? Yes
Percentage Of Time
Key Responsibility
Description of Key Responsibility

Executes and oversees marketing communications plans in support of strategic initiatives of the college and the University. Serves as the lead project manager for marketing materials and collateral, from concept through production. Facilitates the concept, design and execution of strategic recruitment and other communications in alignment with institutional, campaign and admission cycles. Reviews and communicates content, design and layout in an effort to comply with established institutional policies and brand guidelines. Works with the media and editorial team to proofread all stages of production and ensure corrections, updates and changes are incorporated into the final copy for a high-quality product. *

Essential Duty? Yes
Percentage Of Time
Key Responsibility
Description of Key Responsibility

Proactively sets and maintains the production schedule for recruitment and promotional efforts. Identifies creative, copywriting, editing or other needs as necessary and appropriate. Effectively communicates expectations regarding content and design of publications and websites as well as quantities and deadlines and follows production through to completion within established timeframes.

Essential Duty? No
Percentage Of Time
Key Responsibility
Description of Key Responsibility

Actively participates in market research responsibilities including, but not limited to, advertising, marketing and media opportunities in an effort to expand the visibility of the college. Develops and manages content for social networks, UNotes and regional and national media outlets which positively position the University. Serves as the collegiate web content manager. Identifies and develops feature stories and promotes student and faculty accomplishments including, but not limited to, honors, nominations and awards, consistent with the institutional mission and vision for the University website, Observer Magazine and social media. Plans, oversees and supports events which promote and enhance the college and support strategic initiatives and long-term goals. Promotes collegiate events by confirming up-to-date information and effective event descriptions are strategically positioned on the college and University websites as well with local industry community partners.

Essential Duty? No
Percentage Of Time
Key Responsibility
Description of Key Responsibility

Tracks and evaluates marketing activities for effectiveness using measurable goals and outcomes. Recommends and adapts strategies and procedures for future planning and goals. Maintains enrolment trends and provides survey data for the college as necessary and appropriate.

Essential Duty? No
Percentage Of Time
Key Responsibility
Description of Key Responsibility

Performs other related duties as assigned.

Essential Duty? No
Percentage Of Time
Key Responsibility
Description of Key Responsibility

In addition to the duties listed above, the Marketing Communications Manager for the Barney School will also be responsible for the following:

Serves as the web content and social media manager for BSB. Conducts interviews and covers events in preparation for producing written print or web pieces for BSB and the University. Leads writing, images, compiling and editing of the quarterly Barney Update newsletter.

Plans and oversees on and off campus special events in support of BSB’s strategic initiatives and long-term goals. Advises and supports the directors in planning and implementation of programs. Attends BSB events and programs as necessary and appropriate.

Identifies and manages the design and sourcing of promotional items used for brand building, recruitment and retention.
Essential Duty? No
Percentage Of Time

Posting Detail Information

Posting Number PS143P
Working Conditions

Normal office situation. Requires travel, excluding overnight stays.


Bachelor’s Degree required.

Physical Effort

Typically sitting at a desk or table.
Intermittently sitting, standing, stooping. Light lifting or carrying 25 lbs. or less.

Impact of Actions

Makes recommendations or decisions which usually affect the assigned department, but may at times affect the operations, services, individuals, or activities of those outside of the assigned department.


Analytic: Work is non-standardized and widely varied requiring the interpretation and application of a substantial variety of procedures, policies and/or precedents used in combination. Frequently, the application of multiple, technical activities is employed; therefore, analytical ability and inductive thinking are required. Problem solving involves identification and analysis of diverse issues.

Decision Making

Analytic: Supervisor is available to establish broad objectives relative to basic position duties or departmental responsibilities. Independent judgment is required to study previously established, often partially relevant guidelines; plan for various interrelated activities; and coordinate such activities within a work unit or while completing a project.

Internal Communication

Requires regular contacts to discuss issues of moderate importance and to respond to inquiries. Also requires continuing contact with officials at higher levels on matters requiring cooperation, explanation and persuasion.

External Communication

Requires regular external contacts to discuss issues of moderate importance and to respond to inquiries. Occasionally requires contact with the public involving the enforcement of regulations, policies and procedures.

Customer Relations

Contact with customers is face-to-face or over the telephone for directly selling/representing a variety of products and capabilities.

Managerial Skills

Has responsibility or authority which is limited to the direction of temporary or student workers.

Knowledge & Skills

Professional Skills: Requires knowledge of theories and practices of a professional field. This level of skill is typically reserved for an individual with a four-year degree, or a high level vocational skill demonstrated by a number of years of on-the-job experience (i.e., management). Writes reports using technical data requiring considerable interpretation, developing new methods and procedures. Frequently applies knowledge to practical issues and problems.

Special Skills

The ability to work effectively with diverse groups.

Desired Start Date
Position End Date (if temporary)
Close Date
Open Until Filled Yes
Special Instructions Summary
Quick Link for Internal Postings

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * What is the highest level of education attained?
    • GED
    • High School Diploma
    • Technical School, Certification or Apprenticeship
    • Associates Degree
    • Bachelors Degree
    • Masters Degree
    • PHD
  2. How did you hear about this employment opportunity?
    • Public Job Posting
    • Internal Job Posting
    • Agency Referral
    • Advertisement/Publication
    • Personal Referral
    • Website
    • Other

Documents Needed to Apply

Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Letter of Recommendation